The Monster Returns

Thursday,30 March 2023

The Monster Returns

SAVOUR THE SKYSCRAPERS OF SMOKE

It’s the 20th anniversary of The Peat Monster. And to mark this momentous occasion, we’re going back to where it all began. Introducing our next limited edition – The Peat Monster Cask Strength: Origin Story. Follow us on a flavoursome homecoming journey to New York City, the place where the monster first came to life.

HOW THE PEAT MONSTER CAME TO BE

While its components are sourced from Scotland, our beloved blend, The Peat Monster was born in the USA, as a whisky made in collaboration with Park Avenue Liquor Shop. After adapting and refining the recipe to get the right level of smokiness, we created something very special. The bottle was sent to Park Avenue Liquor Shop with a note, which simply read: “It’s a monster”.

BIGGER. BOLDER. SMOKIER.

At 56.7% ABV, The Peat Monster Cask Strength grows into something stronger and more expressive. A blend both smokier and peatier than the original. On the nose, expect wisps of sooty barbecue smoke, green apple, and aromatic citrus oils, all underpinned by a gentle cinnamon warmth. On the palate, there’s a dazzling metropolis of flavours – from tarry smoked almond, to seaweed, to cayenne pepper – all made more industrial and more intense by the whisky’s higher ABV. 

AN ODE TO AMERICAN ART

This limited edition is a celebration of The Peat Monster’s American roots – from the cooperage behind the barrels it was finished in, to the illustration on the label. The whisky in the bottle was part-finished in seasoned virgin American oak barrels made specially for us in Missouri, which brings an increased presence of vanilla and cinnamon.

The label design, created by American artist Marc Burckhardt, shows the monster returning to its birthplace of New York City, surrounded by its iconic skyscrapers and steam grates.